TAP AND MISSION STATEMENT

The name of my R&B music magazine is called P.I.M.P, which is going to be sold in all supermarkets, corner shops and high street shops at £2.50. The magazine will promote/celebrate the music genre of R&B. In addition the magazine will explore black artists such as Beyonce, Ciara, Rihanna etc, music culture and how they portray R&B music to their audience.

Furthermore there will be a variety of different topics and subject matter featuring in my music magazine such as, competitions for the public to win tickets to go and see R&B singers at gigs and concerts live, the latest concerts or gigs coming out over the country for the public to go and get tickets, to read about interviews with R&B celebrities talking about their career so far and other areas of their life. Health and Beauty tips will also be included, with stories and advice from singers to help the reader chose the right treatment for them.

Additionally my music magazine will feature articles on singer’s professional career and how they cope under the pressure of living up to the camera, and aiming to please their fans. I promise to provide gossip, the latest information from the R&B music world, and what the R&B genre celebrates in order to satisfy my target audience’s needs.

The values and beliefs of my music magazine are to celebrate black female artist’s music and culture. The magazine will reflect the cool, brooding and sexy personality of R&B music, and suggest the audience’s passion for all things R&B. Because it is aimed at a largely female target audience, it will have an air of ladylike sophistication and will show a celebration of female R&B acts through the colours and images shown. The mode of address will be quite a friendly and sophisticated tone, but yet there will also quite sexual language, to help the female audience feel better about themselves.

The type of people who will be reading my music magazine, will female, in the age range of 16-25. They will like R&B music and people who do not like it who will pick up my magazine, and they may want to consider reading it, to see whether they like it. My audience maybe still in school/college or have left school/college to go to University. Their professional status maybe, has just started working in their new job graduating from University. Or school/college student, are possibly in part time jobs. Their marital status will most likely be single or in a relationship. They would probably not be married, as they maybe still are a bit young. The personality of my audience will be quite cool, relaxed, Jazzy, open minded and possibly try to act like someone of the black culture.

My target audience’s hobbies, maybe reading, going out with friends, sports activities such as netball, basketball, swimming or cheerleading, listening to music and going on the computer i.e. MSN, face book, music websites. In their spare time, they may want to go out with friends, study for exams (considering their age), and going to the gym/youth club, going to parties or clubs. The kind of music they’ll like listening to, would be a mixture of R&B, Jazz and dance, which all three come under the black culture of music and therefore express their views, opinions and beliefs.

R&B music will play a big part in my target audience’s lives. The music would be something to listen to get away from all their problems probably they have from School or College or Work. When they go to parties or clubs, R&B music is the kind of music they would listen to. The music they listen to in their leisure time and spare time would be R&B on an MP3 player or I-pod etc. Furthermore, R&B music represents my target audience, because R&B artists show events and issues of everyday life that happen to teenagers, such as racism, love, bullying, drugs and sex, which are revealed in their songs, so this music magazine will be more of a friend to my reader, as it will help them express opinions and feelings.

My target audience will listen to other media texts such as: The Internet: looking at Face book, Bebo, My Space, and MSN. Films: maybe love films, films which involve R&B music and themes which are in their songs involving racism, sex and violence such ‘Step up 2 the Streets’ Stomp the Yard’ etc. Listen to ‘Kiss 100’ on the radio. They will obviously also read the Vibe music magazine.