The Codes and Conventions of the R&B music genre

• The poses and gestures the artists make are normally seductive, sexual and dominant.
  
• R&B artists have a very moody and serious attitude, pose and gesture.
•  The clothing that they wear are very baggy, short, sexually revealing and low trouser trend.
• Their songs are mainly sung by black artists, going back to what R&B means (Rhythm and Blues) which originates from the black culture.
• The locations of their music videos and images, take place in urban settings, nightclubs and late night parties etc.
• The costumes that the artists wear (low jeans, short clothes such as skirts and shorts, and the jewellery) reflect on their personality, of a careless and shameless attitude. 
  
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  Male R&B artists normally wear hats, and have cigars or little cocktail sticks in their mouths.
  
  
• The body language and posture that is made by R&B artists can also be interpreted as the audience is being spoken and directed to.
• R&B music songs mainly have the issues and topics of racism, sexism, sex, drugs, violence, bullying, knife crime, in order to give a moral message to its fans.